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THE CAN SPAM ACT OF 2003

The CAN SPAM Act of 2003 - 'Controlling the Assault of Non-Solicited Pornography, and Marketing Act of 2003' http://www.cauce.org/S877.pdf

The CAN SPAM Act of 2003, effective January 1, 2004, contains a number of provisions. Here are the more noteworthy items. 

The Act prohibits:

False "From" Line - The person from whom the email message must reflect the true sender of the message.

Deceptive Subject Lines - Cannot use misleading subject lines that do not accurately reflect the content of the message.

False "Reply To" Email Address - The return email address must be a valid, functioning email address to handle removal requests.

Sending Promotional Email to Those Who Have Unsubscribed - Once a person has requested to be removed from the mailing list, the advertiser and its partners have 10 days to comply.

Clear Opt Out Method - The email should include the advertiser's physical mailing address and a clear method for the recipient to be removed from future mailings.
Read the 20-page bill for complete details. http://www.cauce.org/S877.pdf

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