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 What the Rich Teach Their Kids about Money
Personal finance author and lecturer Robert Kiyosaki developed his unique economic perspective through exposure to a pair of disparate influences: his own highly educated, but fiscally unstable father, and the multimillionaire eighth-grade dropout father of his closest friend. The lifelong monetary problems experienced by his "poor dad" (whose weekly paychecks, while respectable, were never quite sufficient to meet family needs) pounded home the counterpoint communicated by his "rich dad" (that "the poor and the middle class work for money," but "the rich have money work for them"). Taking that message to heart, Kiyosaki was able to retire at 47.
 Creating High-Impact Online Copy
This text shows ecommerce professionals how to harness the power of the written word to differentiate their businesses, build closer relationships with their customers and close more sales. It combines conceptual discussion in which the author makes the case for this approach to ecommerce with a part that works as a practical guide to implementing the author's advice and suggestions so businesses can see an immediate impact. Businesses must move beyond just attracting customers to their site, but actually drive sales on their site. Brochure-wear is over. Compared to offline content, online content must be personal, targeted, concise (you don't want your customer's to scroll for hours!), and placed correctly so that the customer can purchase the product/service easily.
 Seven Steps to Nirvana
While some might find its title's promise of transcendental beatitude a trifle overreaching, The Seven Steps to Nirvana nonetheless provides some excellent insight into the design and implementation of an e-business game plan at those "low-tech, smokestack" companies that have heretofore shied away from developing a cyber-strategy. Mohan Sawhney, the McCormick Tribune Professor of Electronic Commerce and Technology at Northwestern University's Kellogg Graduate School of Management and Jeff Zabin, a consultant, writer and speaker, have produced a thought-provoking yet practical entry point for senior managers and other leaders. The book journeys from creating an overarching initial vision and initiating other critical preliminary preparations through "putting your money where your mouth is and getting people in the organisation to embrace the oft-threatening new world of e-business".
 The ebay Phenomenon
Get the real story and tap into the innovative strategies of one of the Web's top businesses--eBayWith over ten million registered users and over one million auctions being held daily, eBay is the world's largest personal online trading company. Savvy managers and entrepreneurs around the world recognize the impact the company has made on the business world: eBay invented a new industry, creating an exciting original paradigm for digital commerce. This book taps into the dynamics and strategies that have made eBay one of the most profitable E-commerce companies in business today and reveals how eBay customers have prospered and profited from the site. Revealing the philosophies and inner workings of this digital giant, this book gives readers an unparalleled insight into this company that continues to find innovative ways to beat competitors, including Amazon.com and create tightly knit E-communities.
 The Wireless Web
If the 1990s were the decade when everyone got a cell phone, then the 2000s will see folks using wireless applications for everything from surfing the Net to checking the refrigerator. Wireless used to be about just cell phones, but now everything is looking at going wireless. Announcements of mobile devices, wireless connectivity options, and things that are smarter than they have any right to be are the core of this year's rage. Follow the spectrum of wireless coverage - e-mail on the Palm, cell phone browsers, and nets that connect every gadget in your home. Tech companies are promising that we'll never have to be alone, ever again. We'll be forever connected to the ultimate power, that supreme cybergrid in the sky, by way of our Palm/Pocket/Handspring PDA. Besides phones, developers will spend plenty of time discussing wireless services for providing what has become the holy grail of the Net business: high-speed Internet access.
 Technical Trading On-Line
The four golden rules of trading in one invaluable book. Here is the first online trading book to present a detailed approach to using technical analysis online in the real world of stock trading for any trader, regardless of his or her strategy. Using a comprehensive trading model that can be modified to meet the individual trader's needs, this professionally crafted advice will make a pro out of anyone. Also included is a reference to the next online resources for charting.
Various e-Book Writing Titles
How to Write a Bestselling Self-Help Book: The 69 Fatal Mistakes You Should Avoid by Jean Marie Stine
Successful Television Writing by Lee Goldberg & William Rabkin The ultimate insider's guide to writing and pitching winning television scripts
Fiction Writer's Companion: A Concise Collection Notes on Technique by L. M. Shubailey & Lily Splane
Humour Writing: The Art of Being Funny by Chandra K. Clarke
Ernest Hemingway on Writing by Ernest Hemingway
The Art of Writing by Robert Louis Stevenson
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